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Social Media Marketing By Franchise Companies Can’t Be A Part-Time Gig

If you are an executive, or even the owner of a franchise concept, don’t worry about all the buzz around social media. Don’t pressure yourself into doing social media, just because a growing number of...

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Franchise Success And Franchise Failure; Please Keep Head Out Of Sand

It may be too late for that guy (This is a post from a strategic partner of mine, Paul Segreto. Paul has been there and done that in franchising. and he wrote this a while back) I can personally...

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